How Itaú Transformed User Experience with Combinaqui
Itaú is one of the largest banks in Brazil and is always looking for innovative solutions to offer its customers. One of the initiatives that has been gaining attention is Combinaqui, an online service that allows users to find the best combinations of financial products for their needs.
Itaú's challenge was to create a platform that could help users find the financial solutions that met their needs quickly and easily. To do this, Itaú's UX team worked to understand users' needs and create an intuitive and pleasant-to-use interface.
Itaú's UX team began the project by conducting interviews with real users to understand their needs and expectations for a service that could help them find the best combinations of financial products. Based on these insights, the team created a clear and intuitive information architecture that allowed users to navigate the app easily and quickly.
In addition, the UX team also worked on creating a user-friendly and pleasant interface, with a color palette and icons that facilitated the understanding of information. Usability tests were carried out to validate the design and ensure that the app was easy to use and that the information was well organized.
One of the main advantages of Combinaqui is that it is fully customized to the needs of each user. Through a simple and intuitive questionnaire, the service can identify the user's needs and recommend the best financial solutions for them. This helps to increase user satisfaction, as they can find the financial solutions they are looking for quickly and easily.
In addition, Combinaqui also provides complete information about each financial product, including rates, terms, and contracting conditions. This helps users make informed decisions and choose the financial products that best meet their needs.
The result of the project was an innovative and easy-to-use service that offers users a personalized and complete experience. Combinaqui has become one of Itaú's main solutions to help customers find the best financial solutions for their needs. And all of this was made possible thanks to the UX team's care in understanding users' needs and creating an intuitive and pleasant-to-use interface.
